Airport Advertising in South Africa
Among the most effective OOH (Out-of-Home) channels, the brand would be visible through airport advertising, which is one of the best alternatives. The brand's impact is in a high-dwell-time area, connecting with the most desirable and high-income audience of business and leisure travelers.
Unlike a fast highway view, airport media attracts a "captive audience" as they move through check-in, security, departure lounges, and baggage claim.
However, airport media is a difficult route to take. It is a complicated and exclusive area dominated by large players, like JCDecaux and other major media owners. We, as your independent "Expert Broker," are here to streamline this entire process and provide you with one single, objective point of access to all formats across all major airports in South Africa.
The Strategic Advantages of Airport Advertising
Direct reach to a high-income audience: This access point not only opens up a complete new channel beyond high-LSM business decision-makers but also includes frequent fliers and affluent leisure travelers.
- Use high dwell time to your advantage: The average traveler has to wait for a long time, which means he/she has to do it in queues, at the gate, and then at baggage claim. The time given to the message is more than “seeing it”; it is even “absorbing” it.
- Brand Association Premium: Advertising in an upscale airport terminal connects your brand with international travel and top-notch services.
- Traversing Linear Journey: We can focus on a customer’s ‘linear journey’ putting your message at several points from the car park to the departure gate.
The "Agency as Expert" Advantage: Your First-Class Pass
When you go to one media owner, you will only see the sites they have in the airports you are interested in. It is because of our independent model that our service is so important at this moment.
We are working with you, not the inventory.
Our team has the experience and connections to plan and purchase media in all the airport networks. We devise a strategy that is both thorough and impartial, which selects the top-performing assets from whichever media owner aligns with your campaign goals, whether it is O.R. Tambo International, Cape Town International, or King Shaka.
Airport Advertising Formats We Plan & Buy
Every OOH format that is allowed in South Africa’s airport environments is taken care of by us, including:
- Large-Format Digital Networks: High-quality video screens located in heavily trafficked check-in areas, duty-free zones, and departure lounges for maximum visibility.
- Static Spectaculars & Banners: Huge wall coverings and large banners in the main arrival and departure halls that shout, “Look at me!”
- Baggage Claim Displays: A traditional high-dwell-time format that attracts the attention of all incoming passengers.
- Lounge Advertising: The special placements in business and first-class lounges, aimed at the ultra-premium-tier travelers.
- Jet Bridge & Walkway Panels: The final point of contact for departing passengers and the first one for the incoming ones.
- Forecourt & Parking Billboards: Capturing all travelers while they are coming in and going out of the airport.
Covering All Major South African Hubs
Our coverage includes all the key international and domestic airports across the country. We blend together the national campaigns that are in all the main hubs:
- Gauteng: O.R. Tambo International Airport (JNB) & Lanseria International Airport
- Western Cape: Cape Town International Airport (CPT)
- KwaZulu-Nat ape: Cape Town Internation al: King Shaka International Airport (DUR)
Get Your Free Airport Advertising Strategy
Are you ready to attract the wealthiest audience in South Africa?
Request our team of independent, impartial, and highly knowledgeable strategists to devise an airport advertising campaign for you based on data and transparency.