Billboard Advertising in South Africa
Billboard advertising in South Africa is the quintessential and most prominent type of outdoor media. These large, static billboards placed along the highways, major roads, and city centers are the ultimate tool for building the brand in the mass market.
No one can miss their presence; they are constantly viewed by tens of thousands of people who pass by and consume in the direction they point.
However, it is a time-consuming process to get the best site for a reasonable price. Major media owners dominate the market and each has its own inventory.
The "Agency as Expert" Advantage: Getting the Right Billboard
At this point, our “Expert Agent” model gives you a very large advantage. We are not media owners; we are a separate and objective agency.
Problem: If you talk to the media owner directly (Primedia, JCDecaux, or Tractor for instance) you will always have a salesperson pushing you to take their offer, and it might be the price that is not favoring you even if it goes with your campaign.
Our Solution: We are part of your team. We get access to the full national inventory of all media owners. Our team builds a data-driven plan according to your objectives—whether it is to get to N1 in Johannesburg or a busy road in Cape Town—and then negotiates the best rates for you.
Types of Classic & Static Billboards We Manage
We are responsible for all classic large-scale media, this includes:
Large Format Highway
The largest and most eye-catching locations (for instance, 12m x 24m) positioned for the highest visibility on the main road and highways.
Urban & Arterial
They are located on the main and surrounding roads of the city (for example, 3m x 6m or 6m x 12m) and can work with different traffic types, thus supporting local awareness.
Super Signs & Spectaculars
These are designed to be lush, iconic places (for instance, Sandton or V&A Waterfront) representing a major brand.
What Determines Billboard Advertising Costs in South Africa?
Factors that contribute to the cost are going to be mentioned since it is our open-door policy. The price of the billboard is not the same for everyone, and it is mainly determined by the following factors:
Location
It’s the most significant one. If we compare the prices of billboards on a busy highway in Sandton and a less populated area, the one in Sandton is much more expensive.
Size
The larger ones (e.g., 12m x 24m) are more expensive than the smaller ones in the urban environment (e.g., 3m x 6m).
Illumination
Billboards that can be seen 24 hours through lights cost more than those that are not illuminated.
Duration
The owners of the media give monthly prices for short campaigns and allow people to pay less for longer ones (i.e. 6 or 12 months).
Taking the above-mentioned reasons into account, the rates for the standard static sites will be from R10,000 to R90,000 per month depending on the location while that of large format highway and iconic spectaculars will be from R100,000 to more than R300,000.
Our Full-Service Campaign Process
We are going to arrange it so that the whole process would not be but smooth sailing for you:
Strategy & Planning
We will take into consideration your prospective audience, objectives, and money.
Site Selection
The media owners will generate the best mix of locations that will bring you the largest reach and ROI.
Media Buying
We handle the negotiation of getting the best prices and conditions of the contract up to the last penny.
Creative Design
We can support you through the designing process making sure your creative is matching with the OOH best practices (e.g. strong visuals, 7 words or less) to create the maximum impact.
Printing & Flighting
We are responsible for the production and installation of your creative.
Reporting
We will provide you with a post-campaign report analyzing the effectiveness of the campaign.
Get Your Free Billboard Campaign Proposal
No more risks. Let us create a billboard campaign based on data that is going to have measurable results. Contact our experts today for a free, objective, and comprehensive proposal for the entire South African market.
Get My Free, Unbiased Proposal.