1. Introduction
We are committed to safeguarding the privacy and personal information of all users, clients, partners, and website visitors. This Privacy Policy sets out how we collect, process, store, and protect personal information in accordance with the Protection of Personal Information Act (POPIA), Act 4 of 2013, and other applicable South African laws.
By using our website or engaging our services, you acknowledge and accept the practices described in this policy.
2. Scope of This Policy
This Privacy Policy applies to:
- Visitors to our website
- Clients and prospective clients
- Suppliers, media owners, and business partners
- Any individual who communicates with us electronically or in writing
3. Personal Information We Collect
Depending on your interaction with us, we may collect:
- Personal identification details (name, surname)
- Contact details (email address, telephone number)
- Business information (company name, role)
- Campaign-related information voluntarily supplied
- Technical data (IP address, browser type, device information)
- Website interaction data (pages visited, time spent, referral sources)
We only collect personal information that is necessary, relevant, and lawful.
4. Lawful Basis for Processing
We process personal information based on:
- Consent provided by the data subject
- Contractual necessity
- Legitimate business interests
- Legal or regulatory obligations
5. How We Use Personal Information
Personal information is used for:
- Responding to enquiries and requests
- Developing and managing OOH advertising strategies
- Campaign planning, execution, and reporting
- Client communication and relationship management
- Website optimisation and performance analysis
- Risk management, compliance, and record keeping
6. Sharing and Disclosure
We may share personal information with:
- Media owners and suppliers strictly for campaign execution
- Professional advisors (legal, financial, compliance)
- IT and hosting service providers
- Regulatory bodies when required by law
We ensure that any third parties process information securely and lawfully.
7. International Transfers
Where personal information is transferred outside South Africa, we ensure adequate data protection safeguards are in place in accordance with POPIA requirements.
8. Data Retention
Personal information is retained only for as long as necessary to:
- Fulfil service obligations
- Meet legal and regulatory requirements
- Resolve disputes or enforce agreements
9. Data Security Measures
We implement appropriate:
- Technical safeguards
- Administrative controls
- Organisational measures
to protect personal information against unauthorised access, loss, misuse, or disclosure.
10. Data Subject Rights
You have the right to:
- Request access to your personal information
- Request correction or deletion
- Object to processing
- Withdraw consent
- Lodge a complaint with the Information Regulator
11. Policy Updates
This Privacy Policy may be updated periodically. Continued use of our website constitutes acceptance of any changes.